Bowl your maiden over: Impotence advice

Former England cricketer and spin ace, Phil Tufnell, and media doctor and GP, Dr Rob Hicks, call on men to bat away embarrassment and take appropriate action on impotence

With Ashes fever gripping the nation, celebrity TV presenter and former England cricketer and spin ace, Phil Tufnell is calling on British blokes to think about their health as well as the Ashes Test Series this summer. Concerned that many men may not be able to bowl their maiden over, Phil is encouraging blokes who may experience impotence to visit www.bowlyourmaidenover.com to learn about the condition and why their doctor is best placed to help. Bowl Your Maiden Over is sponsored and brought to you by Lilly UK.

 

Impotence is common. 40% of men over the age of 40 have experienced some degree of impotence1 yet many do not speak to a doctor. The latest data suggest that almost one third of men attempt to self-treat impotence by purchasing treatments from uncontrolled sources.* In the case of medicines, a study showed 65% accessed from these sources are imitations with relatively high health risks. Bowl Your Maiden Over encourages men to avoid unnecessary risk and to speak to their GP about impotence and the range of different treatment options available – 95% of cases can be treated by a healthcare professional.

 

Commenting on why men fail to take appropriate action on impotence, Phil Tufnell says, "Over five and a half million fellas in the UK may be experiencing some degree of impotence, but no one seems to talk about it. But because of all this embarrassment and silence, men don't know what to do about the condition. So I'm encouraging blokes to take action. The message is simple: lads, if you can't bowl your maiden over, go to www.bowlyourmaidenover.com  and then, if necessary, visit your GP for help."

 

Research shows that most men wait for a year or longer before speaking to their GP. Commenting on this, media doctor and GP Rob Hicks says, "There's really no need for embarrassment when it comes to impotence. This is a common condition that GPs see week in, week out. Given this, it's strange that men still duck for cover when the word is mentioned. There's no need – this is not an out-of-bounds condition. GPs are used to talking about it and want to help."

 

Supporting the call for men to take appropriate action on impotence, Rob adds, "I want men to enjoy the cricket this summer but to also think about their health. I'm urging men to tackle the issue head on and get information from qualified sources. On top of that, impotence may impact on a couple's relationship so it makes sense to speak to your GP and get things back on track.

 

Concluding, Phil Tufnell says, "I'm looking forward to sharing some top cricket stats with blokes this summer but before the Ashes gets underway, I want to knock about some facts on impotence: you're not alone if you experience it. In fact, if a large Test ground, such as Lord's, was full of men aged 40 and over, at least 10,000 blokes would have experienced impotence. Trying to get help without speaking to a professional is a risky business, so get down to the GP and make sure your kit is in order."

 

As a first step, men can visit a new impotence information website at www.bowlyourmaidenover.com . It is provided alongside www.40over40.com, a website that offers information and advice about impotence and includes a simple action plan to help men prepare for a conversation with their GP. Both websites are sponsored and brought to you by Eli Lilly and Company Limited (Lilly UK).